Dcluttr

Portfolio

The AI copilot quick commerce brands were waiting for — turning fragmented marketplace chaos into a single, intelligent command center.

Today's growth teams spend an inordinate amount of time juggling data scattered across ad networks, seller dashboards, and marketplace portals. The cost isn't just wasted hours — it's delayed insights, missed opportunities, and ad spend bleeding out in real time.

01 — The Opportunity

A market doubling faster than brands can measure it.

The Indian e-commerce landscape is experiencing unprecedented growth, with the market doubling from $67 billion to $123 billion in just three years. At the heart of this transformation lies a burgeoning quick commerce sector — one rapidly becoming the new default in e-commerce — that has exploded from a mere $0.1 billion GMV in 2021 to $3.3 billion in 2024.

Yet beneath this remarkable growth story lies a critical challenge: data fragmentation. While brands race to capitalize on this digital gold rush, they're drowning in data scattered across Blinkit and Zepto dashboards, Google and Meta ad networks, and a dozen other surfaces. This isn't an inconvenience — it's a strategic handicap that delays decisions, wastes ad spend, and costs brands their competitive edge.

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Projected size of India's e-commerce market by 2030

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CAGR of quick commerce through 2030 — $40B by end of decade

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CAGR of quick commerce from 2021 to 2024 alone

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Of Indian retail still unorganized — prime ground for digital disruption

One command center. Dcluttr unifies Blinkit, Zepto, Instamart and every other quick commerce surface into a single pane of glass — with AI-generated recommendations baked in.

02 — The Solution

Not another dashboard. An operator.

Dcluttr emerges as the AI copilot for growth — a platform that transforms how quick commerce brands harness scattered data. In a market where speed determines survival, Dcluttr brings everything into one intuitive, centralized analytics command center.

By seamlessly integrating third-party marketplace data with brand insights, Dcluttr delivers what other platforms cannot: real-time, proactive intelligence. When a campaign's ROAS dips or inventory drops across specific pin codes, brands get immediate alerts with actionable solutions — not reactive reports that arrive too late.

The platform's AI doesn't just aggregate; it performs automated root cause analysis, compares product performance across cities, tracks competitor pricing in real-time, and surfaces the granular insights that turn quick commerce complexity into competitive advantage.

" Not reactive reports. Proactive intelligence "

03 — The Founders

Built by operators, for operators.

The story of Dcluttr begins with founders who intimately understand the pain they're solving. College mates turned co-founders, they've already scaled one company together — and watched dozens of D2C brands drown in fragmented data along the way.

Co-Founder & CEO

Satwik Bhardwaj

Netaji Subhas Institute of Technology, 2022

Brings battle-tested growth experience from Walmart Global Tech (omnichannel retail engineering) and AccioJob (Head of Growth at the YC-backed startup). Co-founded Supercrew, serving 40+ D2C brands — where he witnessed the data fragmentation problem daily.

Co-Founder & CTO

Ritvik Nagpal

Satwik's college mate & Supercrew co-founder

Deep technical expertise honed at Microsoft and through co-founding Supercrew. His engineering background ensures Dcluttr isn't just solving a problem — it's solving it with the technical sophistication modern brands demand.

One command center. Dcluttr unifies Blinkit, Zepto, Instamart and every other quick commerce surface into a single pane of glass — with AI-generated recommendations baked in.

Already trusted by brands building India's next-gen D2C layer

The Good Bug • Sepoy & Co. • Beanly

04 — The Verdict

A perfect storm of opportunity.

Campus Fund takes pride in backing bold student entrepreneurs who tackle complex, industry-defining challenges. Dcluttr sits exactly at that intersection — massive market growth, real technological innovation, and genuine operational pain.

In an era where quick commerce is redefining consumer expectations, Dcluttr offers the infrastructure separating winners from those left behind. The platform doesn't promise better data; it promises better decisions, faster responses, better outcomes.

India's fragmented retail, rapid digitization, and exploding quick commerce adoption create a perfect storm of opportunity. Early traction with The Good Bug, Sepoy & Co., and Beanly validates not just product-market fit — but product-market love.